Use high-resolution images to prevent your banner from looking pixelated.Your banner needs to clearly show your audience what your business does.One tip is to start by inserting the most relevant elements in the center of the banner and move towards the image’s “safe area”.īelow, we have gathered a few tips to make sure your banner’s layout is correct: This way you prevent part of the logo, company name, or text from being cropped. Therefore, place the most relevant information in the center of the image. If the artwork’s most important information is placed in the wrong place, your message might not be understood. Your banner is the biggest opportunity to promote your brand to those who access your channel. ĭo you remember the “safe area” we mentioned in the previous topic? When creating your artwork, it’s important to consider this space. To make your work easier, Google provides a series of templates to help you create a responsive banner. Therefore, you need to make sure that your artwork has sufficient quality on screens of any size. Your banner might be displayed on monitors larger than 30″. You’re probably thinking that the recommended resolution is too high, aren’t you?īut make no mistake. Minimum “safe area”, which ensures that texts and logos will not be cropped on any device: 1546 x 423 pixels. Minimum uploading size: 2048 x 1152 pixels.The dimensions suggested by Google for a channel’s banner are: This occurs because the artwork will be displayed in different sizes, depending on the device used by the users to access your channel.įor example, a banner will be displayed differently when it’s viewed on a computer, a smartphone, tablet, or Smart TV. The first point that must be observed when creating a YouTube banner is the image’s dimensions. It serves to convey the page’s values and positioning, in addition to being a benchmark for your audience.īut what makes a YouTube banner really good? There are certain aspects that help in the success of this element, which we have listed below: a) Responsive dimensions What makes a good YouTube banner?Īs we explained earlier in this article, the YouTube banner must reflect the visual identity of your channel and therefore, of your brand. And if the artwork is attractive, there’s a great chance that these internet users will come back to watch other videos.īut in order for this to happen, it is critical that the selected artwork solid, conveys relevant information, and is aligned to your business’ goals. Through banners, visitors to your channel can learn more about your brand, its goals, the type of content it produces, and much more. Therefore, it’s very important to include a banner on your YouTube channel to display your brand and strengthen your visual identity on the network. As a result, they attract more visits, views, and subscriptions to the channel. In this sense, those who manage to create a good banner and attract the attention of internet users come out ahead. In other words, it’s through images that we orient ourselves through the digital environment.īut the internet is an extremely competitive space, with dozens of brands and content producers competing for the users’ attention. When we surf the web, vision is our most important sense. After all, an image can convey messages, stimulate emotions, cause sensations, and even rescue memories.Īnd this is even more important in the cyber world. Your brand channel’s look is one of the most important aspects in digital marketing strategy. This space allows you to add an image representing your channel, making users identify it easily. It contains our logo in the center, and the company’s visual identity, which can also be seen on the channel’s videos. įor example, check out the banner that we use at Hotmart Help Center on our channel. Want to learn how to create a banner and showcase your channel on the largest video platform on the internet? Keep reading this post and check out our tips.įirst of all, you need to understand what a banner is.Ī YouTube banner is the rectangular image located on the top part of every channel on the platform. This way, you will be remembered by your audience. Besides making it look more attractive, the banner also helps in the brand’s strengthening and recognition. After all, this platform gathers 99% of users who watch videos on the web.Īnd in order to work on your brand and optimize your channel’s results, there’s nothing better than being meticulous when creating your YouTube banner’s artwork. In order to stand out in any social media, you need to take care of your brand’s visual identity, including on YouTube. Would you like to take your YouTube channel to the next level, attracting more views, subscribers, and increasing engagement? Well then, you need to invest in a good banner!
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